Snowflake's (SNOW) go-to-market strategy has driven up its dealmaking with enterprises as its cloud-based data platform supports the rise of artificial intelligence use cases, according to Wedbush.

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

A modern go-to-market strategy is a living system that connects your product, your people and your positioning in real time.

Moelis & Company's founder Ken Moelis sits down with CNBC's Sara Eisen at the FII conference in Riyadh to discuss outlooks on ...

For technology teams, Canva’s approach offers important lessons, including a commitment to openness. “There are so many ...

The rise of generative AI and intelligent knowledge systems is eroding the dominance of static precedent-building.

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

For many tire dealers, marketing is no different from my backyard fence. They don't want to spend the time researching it — ...

OpenAI has expanded its ChatGPT Go subscription plan to Malaysia and the Philippines, giving users in both countries greater access to advanced AI capabilities at a more affordable price. In Malaysia, ...

ROBA, The People’s Robotics Platform, today announced the first publicly available version of its open, interoperable ...

Multi-practice firms are hemorrhaging high-value opportunities to specialty boutiques every day. Not because they lack ...