For India, where digital adoption is surging and brands are experimenting with new tools and formats, the book could become the go-to practical guide for building marketing strategies that are both ...

Tech billionaire Peter Thiel recently warned that Swedish activist Greta Thunberg and critics of technology or artificial intelligence are “legionnaires of the Antichrist” in private lectures on ...

Pharma marketers frequently cite the need to craft marketing that’s rooted in empathy. For Katie Williams, chief marketing officer (CMO) at GSK’s consumer health spinoff Haleon, empathy manifests as ...

Innovation and uniqueness of a product must be showcased to capture customer interest. Self-marketing and hands-on storytelling are invaluable for early-stage founders to understand their market and ...