Whether a composable CDP is the right fit depends on a company’s resources, data maturity and strategic goals.

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...

With quality, centralized data, AI tools can be trained to recommend relevant content, meetings and experiences to ...

Via a reimagined print magazine and food content studio, Waitrose wants to make food “attainable” and celebrate the full ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

The Drum caught up with Procter & Gamble’s chief brand officer just before he delivered his keynote address at the ANA ...

And, from a purely scientific perspective, this bias is necessary for patterns to emerge, enabling us to make data-based ...

Marketing Week’s Festival of Marketing once again proved unmissable in 2025. The line-up was packed with industry powerhouses sharing bold ideas and real-world strategies. Here, we’ve curated some of ...

Brands that separate personal profiles from professional ones are missing an important opportunity to deliver truly relevant experiences. Natalie Cunningham, Data Axle’s SVP of Marketing, explains why ...

In this article, Shivashish Tarkas of The InterMentalist examines how Tamil, Telugu, Kannada, and Malayalam creators are ...