Whether a composable CDP is the right fit depends on a company’s resources, data maturity and strategic goals.

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

Entertainment marketing, when rooted in purpose, can be a powerful force for good, fostering positive cultural change while ...

Via a reimagined print magazine and food content studio, Waitrose wants to make food “attainable” and celebrate the full ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

Brands that separate personal profiles from professional ones are missing an important opportunity to deliver truly relevant experiences. Natalie Cunningham, Data Axle’s SVP of Marketing, explains why ...

AI has huge potential. It can automate tasks, increase productivity and give in-depth insights to businesses that they never ...

While word of mouth, digital marketing and professional networks are still the main ways accounting firms promote themselves, ...

Raja Chakraborty, CMO of Continental Coffee, discusses why coffee and beverage brands that have long relied on traditional ...

Astrology company Chani uses the stars to make business decisions, including product launches and hiring. Here’s how you can ...