Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

Enter Proposition 50, Gov. Gavin Newsom’s bid to call the bluff. The measure would create five new Democratic-leaning ...

Six percent (6%) of the total were highly effective ideas, thus making it into the Warc Effective 100.This represents ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

New IPA research finds influencer marketing ROI outperforms linear TV and paid social, delivering “strong returns particularly over the long term”. Spanning 220 campaigns from 144 brands across 36 ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Today, there's no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you're spoiled for choice. "Unleash the power ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.

Think of three marketing channels. Got them in mind? We’re willing to bet you didn’t picture newspapers, radio, or ...

The leader of Canada’s most populous province said Friday he’ll pull the anti-tariff ad that prompted U.S. President Donald ...

Marketing Week’s Festival of Marketing once again proved unmissable in 2025. The line-up was packed with industry powerhouses sharing bold ideas and real-world strategies. Here, we’ve curated some of ...