Warc's The Health of Creativity 2025 report, based on WARC Rankings analysis, shows that highly awarded creative ideas are ...

In-store sampling has been found to be the most powerful in-store advertising method for driving sales uplift, in an analysis ...

New research reveals a strong correlation between creativity and campaign effectiveness, with creative commitment emerging as ...

Shopify reports influencer marketing is booming, yet consumer fatigue rises. Brands should focus on nano/micro-influencers, ...

Enter Proposition 50, Gov. Gavin Newsom’s bid to call the bluff. The measure would create five new Democratic-leaning ...

In a significant shift for gamers, Microsoft has announced its testing of a free, ad-supported version of Xbox Cloud Gaming. This initiative comes at a time when the company is facing challenges, ...

Discover the evolution of advertising measurement, moving past vanity metrics like clicks to focus on true impact, attention, and RO ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

For decades, marketing centered on campaigns—time-bound initiatives designed to capture attention, drive clicks, and ...

When marketers incorporate VR and AR into their campaigns, they can create immersive experiences that captivate audiences and ...

Today, there's no shortage of opinion on how to do B2B marketing. From the latest podcasts and blog posts to social media and the LinkedIn echo chamber, you're spoiled for choice. "Unleash the power ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your Google Ads campaign a success.