Discover how the RFM model evaluates customer value by analyzing recency, frequency, and monetary value. Improve client ...

The program's core curriculum builds upon the Wharton School's prior research on emerging AI technology to help participants ...

Traditional business models with siloed functions struggle to keep pace with changing markets and customer needs due to slow response and fragmented technology. To stay competitive and deliver greater ...

The 2025 U.S. Open delivered a master class for golfers and procurement leaders alike. When thunderstorms on June 15 transformed golf's most demanding major into what many called "unplayable", J.J.

In today’s hyper-competitive retail landscape, acquiring a new customer costs five times more than retaining an existing one (Gallo, 2014), yet many retailers still prioritize acquisition over ...

Those of us who have seen software transition from perpetual licenses to recurring revenue SaaS businesses know there’s been a fundamental shift in how revenue is earned over time. Recurring revenue ...

For many technology vendors, customer success is measured by how successfully the customer implements and adopts their products. At diginomica, we've long argued that this view is far too narrow — ...