Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product development for business success.

Holiday shopping is shifting as adults buy toys and tweens buy beauty. Age lines are blurring fast, forcing retailers to ...

Congratulations! You have invested in a customer relationship management (CRM) and a marketing automation platform (MAP). You are capturing leads and running campaigns. Ready for more? Your next ...

OpenAI opens ChatGPT to real apps. Developers can now submit MCP-powered tools for shopping, productivity, and more inside chat.

Customers Bank is a subsidiary of Customers Bancorp, Inc., a bank holding company located in Wyomissing, Pennsylvania. The voting common shares of Customers Bancorp, Inc. are listed on the New York ...

Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do. by Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan For as long as we ...

In every recession marketers find themselves in poorly charted waters because no two downturns are exactly alike. However, in studying the marketing successes and failures of dozens of companies as ...

Generative AI is a type of artificial intelligence designed to create new content by learning patterns from existing data.