Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly ...

The channels through which consumers are contacted by has a strong impact on trust, with 42% of consumers’ trust in brand ...

Advertising began with a simple principle: Reach the right people with the right message. Somewhere along the way, I see this ...

The graphic design software market is growing rapidly as businesses, agencies, and freelancers adopt cloud-based design tools to enhance collaboration, streamline creative workflows, and meet the ...

To help marketers keep up-to-date on the latest developments in this growing space, Marketing Dive has compiled a list of the ...

In today’s competitive automotive landscape, standing out from the crowd requires more than traditional sales tactics. Car buyers now research, compare, and make decisions online long before visiting ...

In 1980, a 15-year-old Brooke Shields starred in Calvin Klein’s jeans campaign, saying the now-famous line, “You want to know ...

The outdoor advertising market refers to the sector of the advertising industry that focuses on delivering promotional messages to consumers through various outdoor media formats. This ...

In online advertising, it’s only getting harder to know who’s actually looking at what. The digital marketing ecosystem operates on impressions and clicks, generating micro transactions each time ...

The agency holding group is letting clients plan, create and deploy campaigns independently using WPP Open Pro.

Brands are getting increasingly creative with ways to win – and keep – customer loyalty. With more competition than ever and ...

Ads falling short of expectations? The real ROI is hiding in plain sound: creative. New analysis from Cumulus Media Chief Insights Officer Pierre Bouvard proves that the story, not the spreadsheet, ...