Everyone loves to complain about terrible, snooze-inducing presentations. But if you’ve been in business for any time at all, you know it’s not just slide decks that are routinely awful. You’ve likely ...

A go-to-market (GTM) strategy is an action plan specifying how a company will reach target customers and achieve a competitive advantage. The essence of a GTM strategy is to provide… A go-to-market ...

Smart agencies dig deep into what drives a new client’s business to find hidden priorities, potential communication gaps, ...

Here’s how you can create a profitable new category in a legacy industry that’s waiting to be disrupted. Look for what your competitors are ignoring. Consider how much money is being left on the table ...

AI—and specifically generative AI—has proven to be the most breathlessly hyped technology ever to hit the procurement function. When it burst onto the scene, it was trumpeted less as a technology and ...

Gallup reports that employees with access to development opportunities are 3.6 times more likely to be engaged. In times of disruption—for example, acquisitions, strategic pivots, and reorgs—employees ...