So, you’re running a SaaS business and looking to grow. That’s great! But let’s be real, getting your software in front of the right people and keeping them hooked is tough. The market is crowded, and ...

Apps like TikTok and Whatnot allow small-business owners to peddle their wares in real time—and make real profits.

But cross-functional alignment across sales, customer success, marketing, product, and other teams frequently breaks down.