The Aroma Labs Nashville boutique is where scent meets self-expression. Blend a fragrance that's entirely your own, inspired ...

India's perfume market is booming. Bespoke fragrances are gaining popularity, moving beyond mass brands. Perfumers like Yusuf ...

Alex Wiltschko, founder and CEO of Osmo, explores why every brand needs a deliberate scent strategy. Drawing from his ...

Traditional products such as oud continue to be popular, but men are also layering scents and wearing fragrances once considered solely feminine.

Why we love it: Angel’s Share is a dimly lit high-end bar on a snowy winter night. With notes of vanilla, cognac, and ...

Meet small business owner Jessica Mennella. She uses botanical materials to create handmade, botanical scents for her ...