Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

The search giant becomes the biggest name yet to generate an ad entirely with its Veo 3 and other artificial-intelligence ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3).

With Google’s latest redesign grouping ads under a single “Sponsored Results” header and offering a hide option, brands are ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Marketing starts with trust. And you build trust faster and cheaper through active reputation management than by simply throwing money at ads.

While Reddit had plenty to crow about on the ad front, it was less sanguine about gen AI search, which CEO Steve Huffman said is “not a traffic driver.” ...

Pomelli, a Google Labs & DeepMind AI experiment, builds a "Business DNA" from your site and generates editable branded ...

Mutualism between SEO and PPC lowers costs, speeds insights, and builds sustainable visibility across organic and paid search ...

WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency. WPP Open Pro builds on WPP Open, the holding company’s ...