In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

Learn the key differences between the Consumer Confidence Index and the Michigan Consumer Sentiment Index to understand their impact on spending and economic outlook.

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...

Retailers best serve customers when they can identify their needs and proactively meet them. That’s why accurately predicting consumer behavior is so important. It might not always be easy — Walmart’s ...