A few weeks ago, Google launched a new ad layout with the large "Sponsored results" label that groups numerous ads under that ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...

Sponsored results in Google Search are getting less screen time with a new update that makes them much more obvious. Users will even be able to hide sponsored ads in Google Search. According to a blog ...

Google AdSense added a new breakdown option named Confirmed Click status breakdown. This breakdown is available on all your ...

Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...