Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility.

MaxOpp Marketing founder and former dealer principal John Vaughan-Chaldy explains the high stakes of dealers ignoring local ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Researchers have recently unearthed a fascinating trend in the realm of AI-powered search engines. These advanced tools, developed by leading tech companies, are found to rely more on “less popular” ...

Google’s guidelines & several studies highlight why AI-written health and finance content are a risk where expertise and facts are paramount.

Google's 2017 Transformer paper and its open-source Chromium project helped power an AI revolution that is now challenging ...

The more that generative AI tools fulfill queries for users that used to rely on search, the fewer clicks go to websites, and ...

AWS’ managed generative AI service Amazon Bedrock allowed them to catalog and tag more than 700,000 assets in less than six ...

The regulator has given it "strategic market status", opening the door to what it calls "proportionate interventions." ...

Google is testing using AI to generate full search result descriptions and/or AI-summaries of your search result snippet, within the Google Search results. There are two variations of this; (1) fully ...

And, despite what you may think, Google is not the only player. New search engines that are popping up across the Web strive to make searches faster, smarter, more personal and more visually ...