Benjamin Houy shuts down Lorelight, arguing AI search doesn’t need stand-alone GEO tools. The decision sparks debate over measuring assistant visibility.

AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere.

Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows.

A Japanese IT giant is taking a plunge into the car business and is even releasing a concept car. Here's everything you need to know about the business move.

You might find yourself invited to try out AI Mode via a large pop-up dialog the next time you visit Google, but if not, ...

Robby Stein, Google’s VP of Product for Search, revealed that the company is working on a deeply personalized AI-driven ...

Can AI perform self-introspection? It's a know thyself question. Recent research claims yes — or maybe. Here's the nitty gritty. An AI Insider scoop.