See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

The 12th Annual Strategy & Planning Series (SPS) begins today, focused on helping marketers creating a new AI hybrid ...

Webinars sponsored by from Deamandbase and Omnibound AI are on tap today as part of 12th Annual Strategy & Planning Series.

With AI now the norm, B2B marketers reveal how it’s reshaping agency spend, expectations and the future of client–agency ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...

IT services and consultancy brand Tech Mahindra is changing how it presents itself to the market in an effort to boost its global image.

In many B2B organizations there hasn't been a traditional marketing function. The public relations or communications team may handle corporate branding, for example, while regional marketing or ...

The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.

Consultancy group Next 15 has merged five of its agencies into a single business-to-business (B2B) marketing company called ...

After launch, ongoing tracking keeps your site competitive. Use automation and analytics to catch issues early and sustain ...

Ziwo and Project Agora's Realize reveal case study insights on scaling lead generation strategy while maintaining ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...