The Indian Women's Cricket Team's World Cup victory presents a prime opportunity for brands. While Surf Excel's quick response to Jemimah Rodrigues' performance was timely and brand-aligned, its ...

The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.

Brands that separate personal profiles from professional ones are missing an important opportunity to deliver truly relevant experiences. Natalie Cunningham, Data Axle’s SVP of Marketing, explains why ...

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

The EV semiconductors market is projected to grow from USD 24.09 billion in 2025 to reach USD 57.48 billion in 2032, growing at a CAGR of 9.1%, according to a new report by MarketsandMarketstm. The EV ...

As the wave of Artificial Intelligence sweeps across the globe, discussions about its disruptive potential dominate laboratories and boardrooms alike. However, the true challenge lies not in ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

LeadCoverage, a leading go-to market consultancy specializing in logistics and supply chain, today announced it has been named the winner of the Search Engine Land Award for Best B2B Search Marketing ...

While most B2B companies solely focus on enterprise accounts, there’s an opportunity to also meet the needs of the ...

Breaking into the industry today requires more than a degree or a polished résumé; it takes creativity, initiative and proof that you can apply what you've learned.

Sweden hosts Nato allies in Stockholm for a conference on the importance of civil defence this week following commitments made at the Summit.