Here are five tips for marketing leaders who want to use storytelling to drive understanding, engagement and trust.

Once the preserve of big consumer names, sponsorship and sport-led content are now central to B2B efforts to build visibility ...

Rule 14A simplifies GST registration for low-risk B2B suppliers (tax liability ≤ ₹2.5 lakh/month). Get 3-day auto-approval via Aadhaar authentication; mandatory withdrawal using REG-32 if limit ...

India is OpenAI's second largest market in terms of users, fastest growing and among the top five in terms of developer usage ...

OpenAI's new IndQA benchmark, which evaluates AI reasoning on everyday life and culture, is a massive dataset comprising ...

Hertz Global Holdings Inc (HTZ) reports a significant financial recovery with a record high utilization rate and first ...

Strategy has become more deterministic. With customers able to discover price and value quickly and efficiently, companies ...

A Patna-based food processing startup that is trying to industrialise one of Bihar’s most traditional crops: makhana, or fox ...

That reminder came from Sarah Adam, head of influencer marketing at Wix, the website creation platform now producing more ...

Get key takeaways from Logitech's Q2 2026 earnings: strong growth, new product launches, & cost discipline—plus outlook on gaming & B2B.

Thermal validation underpins reliable cold-chain packaging, proving performance so teams protect products, cut waste and ...

She explains how the company’s new corporate branding aims to underscore its commitment to trust and transparency in its partnerships with pharma.