B2B Marketing Magazine

Benchmark the success of your email marketing

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
B2B Marketing Magazine

Email marketing metrics benchmark study

Looking to improve email performance, but unsure how you compare to your peers? Without competitor data, gauging where you stand can be difficult.With this paper from Silverpop, an IBM Company, ...
Marketing

B2B Leaders Survey: Marketing Trends for 2023

Most B2B leaders say their firm is increasing its marketing investment despite the current uncertain economic environment, according to recent research from LinkedIn and Ipsos. The B2B Marketing ...
Business Wire

ON24 Unveils 2025 Digital Engagement Benchmarks Report, Finding AI-Generated Content and Personalization are Key for Revenue Acceleration

SAN FRANCISCO--(BUSINESS WIRE)--Today, ON24 (NYSE: ONTF), a leading intelligent engagement platform for B2B sales and marketing, released its 2025 Digital Engagement Benchmarks Report, analyzing ...
Demand Gen Report

2022 Lead Nurturing & Acceleration Benchmark Survey Report: B2B Teams Turn To Multi-Channel Content, Account-Based Segmentation To Revamp Strategies, Better Engage Prospects

Converting B2B prospects into buyers can be a complicated, lengthy process. Essential to its success is a strong lead nurturing strategy, with data-driven touchpoints that provide personalized content ...