Instacart struck gold, turning back the clock in a successful campaign promoting prices from yesteryear on goods. Fittingly, ...

The increasing popularity of user-generated content, influencer marketing and YouTube as a main viewing platform led ...

If you ask an individual, `Do you trust people or ads more?`, the answer would be obvious. 83% of Gen Z, 80% of Millennials and even 67% of Gen X have said they trust influencers` recommendations.

As marketers enter 2026, the landscape continues to shift at a breakneck pace. Technology is fragmenting the ways consumers engage with brands, while generative AI and new devices are reshaping what a ...

E-commerce is a staple for most businesses, so it's important to have a digital marketing strategy that aligns with online ...

Marketing measurement tools often overclaim results. Discover three practical ways to audit attribution and MMM outputs using ...

Walton Isaacson’s Albert Thompson is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here ...

The Facebook ads winning in 2026 use simple, repeatable structures that make problems, benefits and proof immediately clear.

Shopper News brings you the latest happenings in your community ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

This shift is driven by short-attention-span of audiences on social media, where a funny reel can outperform a polished TV ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...