Adidas and Havas Middle East made waves in 2021 with ‘Underwater Billboard’, a world-first activation promoting the brand’s ...

The Economist tops the list. As a brand known for copy that requires a cognitive leap, this 2005 work from AMV BBDO has the ...

The work, produced with Grand Visual, earned awards at Cannes Lions, Clio and D&AD for its inventive use of technology in ...

For Boots, a character-led Christmas campaign was a no-brainer this year and, with Puss in Boots, it’s one that fits perfectly with its focus on entertainment, wit and heart.

But if you skip the process, you don’t learn. You lose touch with the intelligence – the full context. And then you can’t ...

Ogilvy France helped IBM to serve the public, proving its utility to users. In 2013, it demonstrated how design thinking can enhance daily life. If only more brands took this approach.

After her first investor call at the helm of WPP, Mark Ritson asks whether Cindy Rose’s brutally honest assessment of WPP’s struggles showed leadership – or a lack of strategy. Before I start, a ...

Attention is not a downstream tactic; it’s your strategic North Star. The brands that understand that and treat emotions as a business driver, not an afterthought, will build more than campaigns. They ...

‘Follow the Arches’ won four international awards, including a Cannes Lions Gold, and has since been adopted in McDonald’s global brand playbook as a case study in visual intelligence. The campaign ...

From larger-than-life builds to clever digital integrations, the world’s best OOH ads prove that this is a medium that keeps reinventing itself. Across eras, the same instincts repeat: go bold, stay ...

Think about Captain America – he was still Steve Rogers. But with the serum, he became superhuman. That’s what AI can be for CMOs. Not to change who you are, but enhance what you can do.

The campaign earned multiple Grand Prix at Cannes Lions, D&AD and the Effies for its craft and moral clarity. ‘The Truth Is Worth It’ became a benchmark for purpose-led creativity, proving that ...