Speed-to-market is everything in today's eCommerce environment. While you're stuck in a three-week approval cycle for your holiday campaign, your competitor just launched, tested, and optimized theirs ...

Discover how conversational AI transforms customer engagement, boosts conversions, and pairs with interactive content to elevate shopping experiences.

Interactive content is the new king of digital marketing. Modern shoppers want dynamic and engaging experiences, with 90% expressing a desire for more visual and interactive content. Interactive ...

People enjoy playing games in just about every aspect of their lives. Even apps that aren’t remotely in the mobile gaming industry can benefit by incorporating gamification into the app experience. By ...

Consumers continue to seek more convenient payment options when completing purchases. One of these payment methods is a "buy now, pay later" service, which around 60% of consumers have reported using.

When building an app or a website, understanding what users love and what they don't is important. User engagement is the lifeblood of any online business. It’s not just about attracting users but ...

From the high streets of London to the boutiques of Paris, beauty continues to flourish despite economic uncertainties. But what's really interesting is how the industry is changing. Today's beauty ...

Just 20-25 years ago, eCommerce was a distant concept. Transactions were mostly confined to physical stores, and the idea of shopping with a simple click felt like something out of a sci-fi novel.

Data management is crucial for businesses of all types to succeed and create the ideal user and customer experience. To effectively manage data, it's important to understand the different types of ...

As a trendy online boutique, you have two choices: a basic browsing experience with static images and lengthy descriptions, or a lively, interactive one with shoppable videos. Shoppable videos not ...

As marketers, we often plan in quarters but shoppers don’t live by calendars. They live by moments. Summer is packed with them: music festivals that light up social feeds, global sports events that ...