Rose’s said that a strategic review was underway following WPP’s Q3 results for 2025, in which she called WPP’s recent ...

The dour forecast contradicts more optimistic media spend outlooks by major agencies and higher GDP projections. Ebiquity China predicts e-commerce will prop up the overall cost of media by a mere +1.

Developed by Telstra’s creative agency +61 with Bear Meets Eagle on Fire (BMEOF), the 30-second hero spot draws viewers into a miniature world. The film, created by Nexus Studios and Cannes Grand Prix ...

While AI transforms much of advertising, fragmented data ecosystems mean measurement still demands a hybrid of technology and human judgement.

Melanie Speet is focused on ensuring this year's Spikes Asia Awards recognise the passion and creativity that fuels standout work as the industry becomes even faster and more fragmented.

After six years, he moved into the creative department, where he went on to craft some of India’s most enduring campaigns for ...

The industry fondly remembers a creative giant who gave Indian advertising its voice... and Ogilvy India its soul.

WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without ...

The early bird deadline to enter the awards, which include three new AI-related categories, is December 8, 2025.

Omnicom is “confident” its takeover of Interpublic will close by the end of November, as the European Union has formally ...

Campaign compiles a new 'Move and win roundup' as each week progresses. This edition will cover October 27 through October 31 ...

Mastercard chief marketing and communications officer Raja Rajamannar is stepping down, passing the baton to Accenture’s Jill ...