ACCOR’s Kerry Healy shares how strategy, culture and AI-powered personalisation are reshaping loyalty and guest experience ...

MCH Global’s Saheba Sodhi on why brands need to stop treating culture as a camouflage for campaigns without conviction.

Team Red Dot’s Jake McCatty outlines how the cumulative effect of everything a brand does fosters consistent customer experience.

Havas Life Middle East's Carlo Nakhle explains how the trust economy of healthcare is being rewritten in the region.

This review of Campaign's selected works from September is by Miguel Rojas Ruiz, Director of Brand Marketing at Rove Hotels.

Saudi Arabia's media group SMC Media announces plans to acquire a stake in Aleph Group as part of its global expansion ...

SpeakUp's Nick Zhuchkov explains how attention now moves through a network of algorithms that reward clarity and consistency ...

MRM MENAT’s Derrick Nyirenda explains the ABCs that brands must master to build loyalty and a business that lasts.

In collaboration with INGO, Ogilvy’s boutique agency, IKEA leans into Halloween humour with a campaign that turns our cushion ...

OOH is no longer just about size or frequency. IKEA’s Carla Klumpenaar says it’s about showing up in a way that feels ...

To unpack what the future holds in PR and communications, Sarah Waddington speaks on the evolving priorities for the MENA ...

Priya Cima will lead talent development, organisational efficiency and culture, and change management at TBWARAAD.