Actor Ananya Panday unveils her strategy for global appeal: authenticity. The Gen Z icon chooses to be rooted in Indian ...

Amazon's global job cuts warn India about AI's impact on white-collar jobs. Generative AI threatens roles in finance, ...

Deepika Bhan, president – packaged foods, Tata Consumer Products, outlines a sharp strategy for sustainable FMCG growth: ...

New research from IIM Lucknow suggests digital platforms can balance profit and privacy. Pay-or-consent models allow users to ...

Explore the cyclical return of roller skating as a cultural trend, examining its history, technological innovations, and the resurgence ignited by the pandemic and social media influencers.

Royal Enfield witnessed a robust 13% surge in total sales for October, reaching 124,951 units, driven by a strong 15% ...

Social media platforms have become key tools for far-right radicalization and recruitment in Europe, posing significant challenges for authorities and society alike. This article examines the use of ...

Pidilite Industries targets double-digit volume growth for the second half of the fiscal year, backed by strong branding and innovative marketing strategies, with expectations of increasing EBITDA and ...

Explore the true economic impact of hosting mega-sporting events like the World Series and FIFA World Cup, examining the real benefits and costs for local economies, tourism, and civic pride.

As social beings, humans have always leaned on tradition and prevailing norms. In yesteryears, following the crowd played a ...

BharatPe has appointed Shilpi Kapoor as its new Head of Marketing. Kapoor brings over 20 years of experience from leading brands like Airtel Payments Bank and American Express. She will lead brand ...

A marketing professional recounts their immersive experience at Dinner by Heston in Dubai, viewing it as a live case study in sensory marketing. The author details how Heston Blumenthal masterfully ...