Spatial computing uses a variety of advanced digital tools, such as sensors, cameras, and artificial intelligence, to blend ...

The IPI’s new approach recognises that, despite functional differences, virtual goods and services remain linked to their real-world counterparts in the minds of consumers. Register for free to ...

We live in a world where it’s becoming increasingly difficult to tell where reality ends and virtual life begins. Whether you’re donning a VR headset to explore new identities or endlessly scrolling ...

As immersive technologies – augmented, virtual and extended reality (AR, VR, XR) – and virtual environments mature, collaboration between and among gamers, researchers, designers, engineers, ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

While virtual sets have had a presence in television studios for several decades, advances in artificial intelligence and virtual reality are revolutionizing the TV news of today. The use of virtual ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Traditionally, one of the most effective ways to reduce prejudice and discrimination has been through positive intergroup contact: meaningful interactions between people from different social groups.