Take a moment and imagine yourself in old age. Not just a more wrinkled version of your face or more gray in your hair, but the bigger stuff, too: What do you do? How do you feel? There’s no shortage ...

Subliminal advertising first made its modern debut in a 1957 advertisement, during which a brief message flashed, telling viewers to eat popcorn and drink Coca-Cola. Since that time, subliminal ...

Subliminal advertising using scene from movie Picnic with actress Kim Novak.. Credit: Getty Images Creating the “perfect” ad copy is a daunting task. I have been writing Google Ads for decades and ...

This year marks the 50th anniversary of an article in Advertising Age magazine in which a marketing consultant named James Vicary admitted to perpetrating one of the great hoaxes in psychological ...

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the ...

Subliminal TikToks, which contain hidden personal affirmations, are exploding on the platform, with the hashtag #subliminal reaping more than 600 million views. Tik Tok TikTokers eager for more ...

How is it possible that you were not planning on going shopping, but that you still end up going and even return home with four new shirts? Apparently you really did want to go shopping but were not ...

Can you send subliminal messages with movies? Summer movie season is here, and the chances are good that you will spend some time in the theater watching at least one of the blockbusters. Along the ...

Originally published by Colin Shaw on LinkedIn: How Small Things Have Big Influences on Customer Behavior Non-conscious influence has a significant effect on your customer's behavior. Non-conscious ...