Why are generic terms so valuable? Whether it is in search or domain names, a generic word carries immense opportunity since it often defines categories of information, products and experiences.

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Whenever we pick up a prescription medication, we see its name ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

What to know about generic medications for bipolar disorder, how they compare to brand names, and tips for managing changes. If you or your loved one has been switched to a generic medication for ...

New words and phrases enter the language in a variety of ways. Many begin life as slang terms (think “mewing” or “goblin mode”), or as shortenings of other words or phrases (as in “nepo baby” or “sus” ...

Have you ever thought about how much you overspend when you buy name vs. generic brand grocery items? Whether you're prone to grabbing store-brand products or prefer to opt for recognizable names, you ...

Craig Russell receives funding from BBSRC. If you’ve ever tried discussing medicines with friends or family and found yourself stumbling over the pronunciation — or even resorting to snapping a photo ...

A young woman shopping for Zyrtec at Walmart learned a little bit about how the world works while going through the process of comparing the brand-name allergy medicine to its Walmart-branded generic ...