The origin of the term we commonly refer to as “brainstorming” was first introduced by Madison Avenue advertising executive Alex Osborn and published in his 1953 book, Applied Imagination: Principles ...

Traditionally, innovation and inspiring people to think differently occur in-person during “brainstorming sessions.” It’s an assumed truth that if you need to really stretch and create, nothing beats ...

Use these tools to find the perfect visual setup for your next brainstorming session.

The time-honored tradition of the brainstorm serves as the crucible in which ideas are melded through the alchemy of collaboration and creative friction. This process, fundamental to everything from ...

Within creative problem-solving, brainstorming stands as a fundamental technique. Traditionally, brainstorming involves a group of individuals generating ideas to address a specific problem. However, ...

Fear of losing their innovative edge pushes many leaders to reject hybrid and virtual work arrangements. Yet extensive research shows that hybrid and remote teams can gain an innovation advantage and ...

Do you ever struggle figuring out what to write about? The Writing Resource Center will host an all-campus workshop titled “Brainstorming and Topic Development” Friday, March 1, from 1 to 2 p.m. in ...