Yes, virtual models and influencers are a trend these days, so be prepared to (re)meet Imma. Much to nobody's surprise, she comes from Japan and she now drives a Porsche Taycan, at least in the way a ...

Isetan Shinjuku store will be holding the makeup festival "Isetan Makeup Party" from March 10th*1. This will be the fifth time the event has been held, and the theme will be "cross the border," with ...

“Find Your Courage” looks to engage younger consumers around the complexities of identity and the changing meaning of being “real.” Coach launched a campaign, “Find Your Courage,” that pairs virtual ...

Using LED screens, the Ikea Harajuku location in Tokyo, Japan gave visitors a glimpse into the daily life of a social media star and influencer. However, that Japanese star, Imma, isn’t actually real.

is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories. This past weekend, the Ikea Harajuku ...

Spoiler: it's only the one in the middle. The model in question is Instagram influencer Imma, who has racked up over 50,000 followers. Imma may be rendered entirely by a computer, but that hasn't ...