From retail to innovation, RMS Beauty is firing off on all cylinders. Now, the clean makeup brand founded by Rose-Marie Swift is readying for its online launch with Ulta Beauty Sunday, simultaneous ...

Y’all, 2024 has been 2024-ing! What a long decade this year has been—but thankfully end of year means some of our favorite beauty brands at Ulta Beauty are digging DEEP into their glitz and glamour ...

Earlier this month, Milk Makeup expanded their line into Ulta Beauty stores across the country and online. Ranging in price from $20-$52, Milk Makeup’s full assortment of over 150 products is ...

Ulta is already a makeup-lovers favorite store for shopping quality items at great prices. Their reward system remains unmatched and it’s hard to leave with just one item in the basket. Popular makeup ...