Urchin Tracking Module (UTM) parameters help track searcher engagement with specific elements of Google Business Profiles (GBPs). Without these snippets of code being added to the URLs of fields in ...

Since the introduction of iOS14, tracking the return on investment of marketing spend has become much more difficult. This is because marketers don’t have access to all the customer data as traffic ...

What is a QR Code? A quick-response code (QR code) is a type of barcode that contains data for a locator, an identifier, and web tracking. QR codes have been around for a long time. They were first ...