If current trends continue, stevia-based sweetener Truvia will be eyeball to eyeball with sucralose-based rival Splenda in the US retail tabletop sweeteners market within two years, brand owner ...
Cargill hit with deceptive marketing lawsuit alleging Truvia stevia-based sweetener is not ‘natural’
A lawsuit filed in Hawaii alleges that Cargill is misleading shoppers by marketing its Truvia retail products as ‘natural’ as the Reb-A steviol glycosides they contain are "highly chemical processed" ...
The food industry has created many plant-based, low- and no-calorie sweeteners to meet consumer demand for more sugar alternatives. With so many on the market, however, it's difficult to know which ...
It wasn't so long ago that the major choices for non-sugar sweeteners came in pink, blue and yellow packets. Now, there are often green ones in the mix, with brand names such as Truvia and PreVia and ...
As snowy white granules rain down on a cup of coffee, words appear across the TV screen: "Sprinkle your coffee with something other than guilt." Then, the narrator intones: "Try the first ...
On Nov. 14, the European Commission formally announced approval of stevia sweeteners for use within the European Union. In conjunction with news of the long-awaited approval, Cargill’s Truvia stevia ...
The Truvia business announced that its Truvia calorie-free sweetener is the first stevia-based sweetener to be awarded Product Carbon Footprint certification. The certification arm of the U.K.–based ...
Truvia is one of the many new sweeteners popular among people trying to lose weight and keep their metabolisms in balance. It's made primarily from the leaves of the Stevia plant -- which turns out to ...
Truvia Nectar is a liquid sweetener sold in a squeeze bottle at retail that offers the sweetness of honey but with half the calories. MINNEAPOLIS — Truvia Nectar, a new liquid sweetener sold in a ...
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