When given the opportunity, individuals will cheat to feel smarter or healthier, engaging in diagnostic self-deception to convince themselves that their performance is due to their ability and not the ...

People often cheat to win money, get prizes, or beat others. But what if there’s nothing to gain except feeling good about yourself? Would people still bend the rules just to feel a bit smarter, more ...

“Sometimes they see themselves as of low self-worth. So they seek to validate their self, their self-image, their self-esteem, and they do that through infidelity,” he said. Argao also mentioned that ...

UNIVERSITY PARK, Pa. — Fool me once, shame on you. Fool myself, and I may end up feeling smarter, according to a new study led by Sara Dommer, assistant professor of marketing at Penn State. Dommer ...