L’Oreal’s NYX and Samsung have partnered to launch a virtual reality (VR) makeup tutorial in select stores, the “Impossibly NYX Professional Makeup” Gear VR experience. In-store shoppers can use ...

It's not just video games-- virtual reality has lots of potential to change the way we experience information. You can experience what its like to walk in space with the BBC's ISS app for Oculus, ...

Virtual reality makeup tutorials could be the next in-store beauty craze, thanks to NYX Professional Makeup and Samsung Electronics America. The cosmetics brand, which is part of the L'Oréal Group, ...

NYX Professional Makeup and Samsung announced the launch of an innovative virtual reality makeup tutorial, merging the world of beauty and technology like never before through Samsung Gear VR. The ...