“I've heard a lot of people claim that email is dead, but it's simply not true – there are more than 3.3 billion email accounts in the world and 58% of adult Americans check email first thing in the ...

“A question as simple as 'What is a lead?' can reveal layers of nuance and complexity,” said Jon Miller, Marketo Vice President of Product Marketing. “Marketers constantly strive to create effective ...

Need advice on how to craft the most engaging emails? Marketo has produced 150 plus pages of tips in an attempt to define the email marketing genre. Organizations are no longer the gatekeepers of ...