Norm de Greve explains GM’s “largest and fastest marketing transformation” in its history. Frito-Lay turned snack chips into U.S. soccer stars for its FIFA Women’s World Cup campaign.

As soccer season heats up, Lay’s is debuting a new campaign with arguably the sport’s biggest star. Longtime brand partner Lionel Messi stars in the “Oh Lay’s” campaign, which centers around the ...

Lay’s today (Feb. 22) launched the latest iteration of its global “No Lay’s, No Game” brand platform as UEFA Champions League play heats up, per details shared with Marketing Dive. Central to the ...

Lay’s potato chips is changing its big yellow bags to remind people that potato chips come from, what else, but potatoes. The company announced last week that it is launching “the largest brand ...

Frito-Lay is recalling some 13-ounce bags of Lay’s Classic Potato Chips because they may contain undeclared milk. The recalled bags have a “guaranteed fresh” date of February 11, 2025, and the ...