Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer prevent broad match keywords from ...

As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. By the numbers: ...

Google’s John Mueller advises small businesses to choose distinctive brand names over generic keyword domains for better search visibility. Google’s John Mueller says generic keyword domains make it ...

Search engines are evolving. The days of simply stuffing keywords into content are behind us. Today, search is about understanding. This particular shift typically brings us to Answer Engine ...