Research shows that unclear language can undermine trust in your message. Rather than focusing on phrasing, strive to make a clear and original point, says author Joel Schwartzberg. Many pieces of ...

Everybody hates it. But everybody uses it. We’re talking about the dreaded office jargon, that peculiar corporate language consisting of cliches that manage to say nothing about everything. It’s time ...

Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.” Brilliant marketing messages immediately express what’s important ...