(Reuters) -Hackers are tricking employees at companies in Europe and the Americas into installing a modified version of a Salesforce-related app, allowing the hackers to steal reams of data, gain ...

(Reuters) — Hackers are tricking employees at companies in Europe and the Americas into installing a modified version of a Salesforce-related app, allowing the hackers to steal reams of data, gain ...

For businesses already leveraging Salesforce, data is the lifeblood. It fuels customer relationships, drives sales techniques and informs critical decision making. However, as businesses evolve, merge ...

Staying abreast of data mapping, problems, or system capabilities in our digitally driven world can be challenging. Therefore, you require a customer Relationship Management platform (CRM) which ...

The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time. Up until now, that’s been more aspirational than ...