Last week, I discovered a large gold-colored envelope in my mailbox decorated with a mouth-watering photo of freshly made chocolate chip cookies. The significance of the cookies continues to escape me ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Many shaving brands try to own a positioning around ...

Men’s grooming brand Manscaped embraces the unconventional. It doesn’t shy away from bold creative risks; it leans into them.

When Marcelo Kertész joined Manscaped roughly five years ago – before becoming CMO in 2022 – the men’s grooming brand was spending nearly three-quarters of its budget on performance marketing. It was ...

Founded in 2016, the male grooming company Manscaped started out primarily as a performance marketing engine. The products were simply a way for the brand to use its expertise in social media ...

SAN DIEGO--(BUSINESS WIRE)--MANSCAPED™, the global men’s grooming company and lifestyle consumer brand, today announces its launch in Walgreens retail locations nationwide. As a rapidly growing ...