Whether it's a family heirloom, a gift, or a personal purchase, a diamond is a significant investment, both financially and emotionally. It's natural to want assurance of its authenticity. While the ...

Valentine's Day is big day for jewelry, with consumers spending nearly $4 billion last year. However, a recent GMA investigation found that shoppers may not be getting what they thought they were ...

Determining the authenticity of a diamond requires professional equipment and a highly trained eye. At-home tests do exist—from the fog test to the water-drop test—but the only way to be sure is by ...

Cubic zirconia is a type of diamond simulant — a “fake diamond” — that is extremely affordable. However, it doesn’t hold any value over time like a real diamond and loses its luster in just a few ...

We are gathered here today to discuss an issue that grinds our gears: the number of people who mistakenly believe LabGrown diamonds and cubic zirconia are the same gemstone. This myth causes many ...