When used strategically, press releases can be used to get vital information out to journalists as well as AI large-language models, our guest columnist writes.

For starters, a press release is an official document that announces something newsworthy: a new hire, a product launch, an ...

Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...

Traditional press release distribution has been under fire for being impersonal and ignored by journalists since the teletypewriters went silent in newsrooms eons ago. Along comes artificial ...