The influence of product placement on fashion consumers has never been greater. From Manolo Blahnik in Sex and the City to the parade of luxury labels in Emily in Paris, strategic screen time can turn ...

You can feel it in your gut: the product is close, the team is buzzing, and everyone keeps asking the same question, “When do ...

Imagine this: you’ve got a brilliant idea brewing—something that could solve a real problem, inspire others, or even generate passive income. But when it comes to turning that idea into a tangible ...

Creating a successful product from scratch is the stuff that entrepreneurial dreams are made of, but it’s a journey that’s equal parts challenging and thrilling. From identifying a consumer pain point ...

If done correctly, product videos can be a highly effective means of stimulating consumer purchases. Nearly 90% of people are willing to buy after watching a product video. Product videos have become ...

Forbes contributors publish independent expert analyses and insights. Kristen Bousquet is an influencer and creator monetization coach. Thousands of people every month search for ways to get paid to ...

Want to know how to create a business people love to buy from? Let’s get one thing straight: people don’t buy from businesses ...

More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects. A strong demo proves value in real time, turning curiosity into confidence. Too often, ...

In the past, companies have used “planned obsolescence,” deliberately designing products with limited lifespans so that customers would have to buy more. From light bulbs engineered to burn out after ...

Most ecommerce product pages weren’t built for how people shop today. They were written for humans scanning specs – not for AI tools filtering, summarizing, and recommending products behind the scenes ...

AI is changing how people shop — if you’re still relying on SEO, you’re already behind. Optimize for AI to stay visible. AI is transforming how consumers discover and buy products — replacing ...