As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Performance Max (PMax) and search campaigns often trip over each other and make a mess out of your data and the customer journey. But it doesn’t have to be that way. At SMX Next, Brad Geddes, ...

This article was co-authored by Michael Terry. Google’s Looker Studio is a web-based reporting tool that lets SEO professionals and agencies create custom, interactive dashboards to show SEO ...

Marketing leaders know the stakes have never been higher. With budgets under scrutiny and consumer attention harder than ever to capture, the pressure to deliver campaigns that truly perform is ...

Creating a compelling adventure hook to entice your table is one of the most important cornerstones of any great Dungeons & Dragons campaign. While you may design your campaign to have grander arcs ...

Unilever is turbocharging its influencer marketing efforts in an attempt to make products like Dove soap go viral on social media—and it’s using artificial intelligence to do it. Currently the company ...