QR codes on product packaging lead Skullcandy consumers to a unified post-purchase experience. Images courtesy Skullcandy and Brij. Like many brands that have been sold primarily through retail and ...
Once used primarily to store basic data like website links or contact information, QR codes have evolved into strategic tools driving digital transformation across industries. Through my consulting ...
Shoppers staring at product labels frequently ask themselves, "Is this product actually sustainable?" While 68% of respondents from my company's 2024 consumer survey said that sustainability is ...
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