Google kicked off NewFronts with a glitzy presentation so it could strut its streaming stuff beyond its YouTube offerings. Meaning it heavily focused on its ad buying platform, Display and Video 360 ...
Google has extended Google audiences to Connected TV (CTV) devices in a bid to unlock more CTV inventory in its demand-side platform (DSP) DV360, the tech giant said in a blog post. Google believes ...
In order to help advertisers deliver a better experience, Google has added connected TV (CTV) frequency management solutions to its demand-side platform Display & Video 360 (DV360) to control the ...
Google is introducing a slate of new AI tools into DV360. - Muharrem huner/Getty Images Google today announced that it is integrating new generative AI solutions-in addition to a retail media solution ...
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