Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.

Google’s algorithm is in a constant state of evolution—changing approximately 1,000 times a day. While most of these updates are small and go unnoticed, every so often a significant core update rolls ...

Google has a long history of famous algorithm updates, search index changes and refreshes. Here is a timeline of major Google search algorithm updates. Want to read our latest coverage of algorithm ...

Google published a research paper describing how it extracts “services offered” information from local business sites to add it to business profiles in Google Maps and Search. The algorithm describes ...

The SEO industry is undergoing a profound transformation in 2025. As large language models (LLMs) increasingly power search experiences, success now depends on withstanding traditional algorithm ...

In this edition of Ask An SEO, we address a familiar challenge for marketers: How do you keep stakeholders from abandoning SEO when algorithm updates cause traffic drops? This is an all-too-common ...

Google made a big shakeup to the cryptography world by announcing a public collision in the SHA-1 algorithm. The Wall Street Journal's Robert McMillan breaks down what this means for web security.